Channel 4 and advertising agency 4Creative have released this hilarious video spot recently.
Many companies stand against gay discrimination, demonstrated by the Russian government. The Sochi Olympics is a big celebration and now various Western brands celebrate it as well as being gay. The spot features a fun song and dance performed by the Gay Mountain. A sparkling rainbow behind him and beautiful tall ladies definitely add extra excitement to the overall over the top performance!
Watch the video and have a good laugh.
Client: Channel 4
Executive Creative Director: John Allison
Executive Creative Director: Chris Bovill
Creative Director: Alice Tonge
Creative: Emily Churches
Creative: Stevie Rowing-Parker
Production Company: 4Creative
Director: Alice Tonge
Grade: George K