Centraide and advertising agency Pblicis from Montreal have launched this beautiful new video ad.
The commercial features people, with impressive red wings. They are doing their daily chores, however, the wings tell that they must be special somehow. They have donated for charity. And, apparently, donating is uplifting.
Watch the video and share your opinion about it.
Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director / Concept: Bogdan Truta
Copywriting / Concept: Mike Aronson
Client Services: Guillaume Lussier
Broadcast Producer: Anne-Marie Piran
Production House: Jet Films
Director: Yves-Christian Fournier
Director of Photography: Sarah Mishara
Production: Véronique Poulin
Original Music: Sigur Ros
Sound & Studio: Apollo
Print Production: REA
Production Artist: Marquis Couture
Web: Julie Dubé