Center for Science in the Public Interest and advertising agency Common Boulder have released this amazing video raising our awareness about sugar and diabetes.
Alex Bogusky, former creative of Crispin Poter + Bogusky, has returned to advertising with this musical video. The animated spot starts as a cute story about the polar bear family, who uses a lot of sugar. However, everything turns out really bad for the bear farther, who gets diabetes and even loses his leg. Music was written by Jason Mraz.
Watch the video and share your opinion about it with us.
Agency: Common Boulder
Client: Center for Science in the Public Interest
Executive Creative Director: Alex Bogusky
Agency: The Butler Brothers Austin
Executive Producer: Marty Butler
Executive Producer: Adam Butler
Writer: Ronny Northrop
Writer: Ryan Kutscher
Art Director: Stefanie Hermsdorf
Producer: Amanda Fox
Director/Designer/Animator: Lucas Zanotto
Music: Jason Mraz
Music: MC Flow
Guitar/Mix: Bill Bell
Horn Parts: Grooveline Horns
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen