Catalyst.org and advertising agency DraftFCB from Toronto have released this striking video ad.
The commercial takes place at the office. A guy, who has worked as a fire breather has just retired. Will he be replaced by Carole? A talented young women?
The campaign draws our attention to equality at a workplace. Catalyst.org expands opportunities for women at work.
Watch the video and share your opinion about it with us.
Agency: DraftFCB, Toronto, Canada
Production Company: Public Assembly
Directors: Leblanc & Cudmore
Executive Producer: Kevin Corvetti
Chief Creative Officer: Robin Heisey
Associate Creative Director: Lauren Miller
Copywriter: Sarah Wells
Broadcast Producer: Anna Neilson
Account Director: Mark Corak
Account Supervisor: Stephanie Martins
Casting: Jigsaw Casting
Editor House: Radar Post
Editor: John Collucci
Online House: Alter Ego
Colour: Eric Whipp / Alter Ego
Flame Artist: Darren Achim
Music House: Lathe Music
Composer: Brendan Quinn
Music Producer: Elyse Brunette
Engineer: Annelise Noronha