New Castrol Edge commercial with football superstar Cristiano Ronaldo created by Ogilvy Cape Town.
‘Football takes me many places. Hot places, cold places.’ says Cristiano Ronaldo in the latest Castrol Edge ad. In the commercial Ronaldo demonstrates his ability to play football in extreme hot and cold weather conditions and then matches this to the oil’s capacity to do the same.
FIFA’s 2008 World Footballer of the year, Cristiano Ronaldo, is a brand ambassador for Castrol.
The ad was shot in several locations; a desert scene was filmed in the Richtersveld, Namibia, Ronaldo’s shots in Manchester and the remainder of the commercial was shot in and around the Western Province as all extreme weather conditions can be found in the Cape.
Great work considering they only had Ronaldo for 6 hours.
“Despite the concern around only having six hours with Ronaldo, the shoot day was a huge success. His performance on the day was immaculate. He stayed for the full six hours putting in the dedicated effort that was needed. Flawless pre-planning also ensured smooth sailing, including the use of a Ronaldo double who did full rehearsals prior to the shoot,”- said Ogilvy Cape Town Executive Creative Director, Chris Gotz.
Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Director: Ian Gabriel
Production: Giant Films