CarMax Video: Slow Clap

CarMax Video: Slow Clap

CarMax and advertising agency Silver & Partners have released this funny video spot the other day.

The vehicle retailer CarMax features a customer, who purchases a car from the company. The agent starts clapping really slowly to honor his great choice. As he drives along the neighborhood, all people keep on clapping. The video has received some mixed reviews, but a new version with the puppies is on the way. Stay tuned!

Watch the commercial and tell us if you like it.


Agency: Silver & Partners
Chief Creative Officer: Eric Silver
Client: Carmax
Creative Director: Howard Finkelstein
Creative Director: Jillian Dresser
Senior Producer: Joel Jeffords
Senior Producer: Terry Brogan
Production Co.: Imaginary Forces
IF Director, Creative Director: Ronnie Koff
IF Art Director: Jeremy Cox
IF Executive Producer: Sarah Roebuck
IF Post Producer: Kacie Barton
IF Live Action Producer: Adam Lawson
IF Editor: Zach Kilroy
IF Assistant Editor: Bill Saunders
Telecine: KSK Studios
Colorist: Shanna Maurizi
Audio Post Company: Sound Lounge
Engineer: Tom Jucarone
Sound Design: Marshall Grupp
Exec Producer: Vicky Ferraro
Producer: Toria Sheffield
Music: Butter Music and Sound
Composer/Arranger: Andrew Sherman
Exec Producer: Ian Jeffreys
Producer: Annick Mayer

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