Carling recently presented a new ad in their “You know who your mates are” campaign. This ad keeps the same concept the whole campaign is based on – a real friendship is more important than anything and loyal friends don’t leave their mates in trouble. The commercial below features a group of men on a desert island waiting to be rescued. When one of them sees a ship on a horizon they can’t call for help because other guy is missing. And when he comes back, the ship is already gone.
Beattie McGuinness Bungay
Martin Coyle, Brand Director, Carling,
Annette Middleton, Brand Manager, Carling
Tim Thornton Allen & Patric Ryan at Marshall Street Editors