Cardstore Commercial: Dad Casting

Cardstore Commercial: Dad Casting

Cardstore and advertising agency Mullen from Boston have released another video from their „World’s Toughest Job“ campaign.

The company has sky-rocketed with the previous viral video that celebrated Mother’s Day. This time the company pays an homage to all the dads and presents a video for Father’s Day. The spot features actors, who are auditioning for a dad’s role. They have a script, which helps them handle the family and its quirks. However, in real life there are no scripts.

Watch the video and tell us if you liked it. Is it better than the Mother’s Day ad?


Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Client: Cardstore
ECD: Tim Vaccarino
ECD: Dave Weist
Creative Director: Jon Ruby
Copywriter: Latasha Ewell
Art Director: Sarah Dudek
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Kevin Byrne
DOP: Eric Steelberg
Producer: Joshua Greenberg
Editorial: PS260
Editor: JJ Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Color/Finishing: PS260
Colorist: Michael Marciano
Audio Post: Plush – New York
Sound Design & Mix: Rob Fielack

Leave a Reply

Your email address will not be published. Required fields are marked *