Capi and advertising agency Saatchi & Saatchi from Sydney have released a funny video campaign recently.
The two videos are really very mysterious. The spots take place at the bar. While people are enjoying their refreshing Capi drink and talking about how natural or dangerous it is, a very strange man appears from out of nowhere. He starts telling a very mystic stories, supposedly about his life.
Director Steve Ayson says: “Getting the character right was a lot of fun. He had to be the right balance of authenticity and idiocy. The guy we found brought a unique sense of both to the table.”
Watch the videos and have a good laugh.
Agency: Saatchi & Saatchi, Sydney
Production: The Sweet Shop
Director: Steve Ayson
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Media Agency: Two Hands