Cancer Research U.K. and AMV BBDO launched a campaign against cigarette package’s branding.
The commercial features kids telling their opinion about different packages, whether they like it or not. The creators wanted to reveal the big influence of a package’s look which also goes with a million worth PR which could make smoking look fashionable and stylish.
Cancer Research U.K. promotes a petition which fights against cigarette branding therefore it might become less attractive for young people who might consider start smoking.
Watch the video and tell us if you think it will work.
Agency: AMV BBDO
Client:Cancer Research U.K.
Date: Apr 30, 2012
Category: TVC, Web Film