Canal + and creative agency BETC Paris have made this hilarious commercial entitled „The Bear“.
It features a famous and incredibly talented director – the Bear. Well, actually it is only the sad remains of the real bear. However, the fur comes into life after spending some time in the living room, watching Canal +. Since the channel is dedicated to cinema, the Bear got overwhelmed by the movies. A lot of people created films so he thought „Why not me?“. The video documents his funny adventures during the movie making process.
Watch the video and tell us if you liked it.
Client: Canal +
Agency: BETC Paris