Campbell’s Campaign: Real Life

Campbell’s Campaign: Real Life

Campbell’s and advertising agency BBDO from New York have released this new campaign recently.

The soup in a can wants to be real. But who says it isn’t? Apparently, the brand insists it is as real as home food can get. We all not that will never happen. However, the creatives have released these tongue-in-cheek spots, where characters grapple the real life.

Watch the videos and have a good laugh.


Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Toygar Bazarkaya
Senior Creative Director: Susan Golkin
Associate Creative Directors: Jake Shaw, Ash Tavassoli

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