California Milk Processor Board commercial: the rock opera “Battle for Milkquarious”

The battle for Milkquarious

Have you ever seen a rock opera about milk? Well, here we have it – “Battle for Milquarious” from the folks at GotMilk. This integrated campaign for the California Milk Processor Board is based around the 20-minute rock opera in which White Gold and Strawberry Summers make some sweet, sweet music… until the milk runs out. You can watch the trailer below and the full version – on the official “Battle for Milquarious” website.

White Gold is the marketing creation of California Milk Processor Board and ad agency Goodby Silverstein & Partners San Francisco – who together brought us the infamous “Got Milk” campaign. He’s a bit over the top and simply loves milk.

Milquarious campaign also incorporates a video contest for California teens. Kids in CA schools can enter their own video interpretation of one of the scenes in Battle for Milkquarious. The first place film will earn $20,000 for the winner’s school arts program. Second place wins $10,000 and eight finalists will receive $2,500 each.

Agency: Goodby Silverstein & Partners
Client: California Milk Processor Board
Creative Director: Jeff Goodby
Associate Creative Director: Paul Charney
Associate Creative Director: Bryan Houlette
Copywriters: Paul Charney, Andrew Bancroft
Art Directors: Bryan Houlette, Adrien Bindi
Lyricist: Andrew Bancroft
Producer: Ashley Sferro
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Director of Photography: Bryan Newman
Production Designer: Andy Reznick
Costume Designer: Casey Storm
Line Producer: Scott Kaplan
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Editor: Erik Laroi
Music: Tyler Spencer, Zach Shipps
Post Production: Method
Executive Producer: Gabby Gourrier

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