Cafe Joe and Tel-Aviv’s advertising agency Y&R have launched this web video introducing the original idea.
Now, this is kind of a business tutorial. If you are looking for ideas how to incorporate new technologies so that they would earn you money, this might be the good lesson. Creatives have made a first location-based print ad. When customer encounters it with a telephone, it will give the exact address of where the nearest cafe is. As well, as free coffee.
Watch the video and share your opinion about it.
Advertising Agency: Y&R, Tel-Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Dan Kashani
Copywriters: Liron Ben-Yakov, Maayan Dar
Executive Client Director: Danirl Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Ortal Dudu
Studio Manager: Lena Feldman
Studio: Oran Yekutiel
Programmer: Gabi Kazav