Cadbury Australia has launched an innovation on YouTube for their new campaign “Ready to Roll” promoting the Rollpacks.
Having in mind the shape of the product, Saatchi & Saatchi decided to develop the first YouTube video format (including player) rounded, with a series of commercials with comical creatures as if they were inside one of those round cages for hamsters.
It’s worth checking out: www.youtube.com/cadburyaurollpack
“This idea was about offering people a quick, unexpected moment of joy in a unique space,” said Saatchi & Saatchi Australia’s ECD, Steve Back.
“We want to reach people in places they are already choosing to spend their time. With over two billion videos viewed per day, YouTube was the natural choice,” said Saatchi & Saatchi’s digital creative director, Peter Galmes.
Released: June, 2010
Client: Cadburry Australia
Agency: Saatchi & Saatchi Australia
Executive Creative Director: Steve Back
Digital Creative Directors: Peter Galmes, John Mckelvey
Art Director: Peter Galmes
Copywriter: John Mckelvey, James Ross-Edwards
Director: Scott Pickett, Jungle Boys
Producer: Chloe Rickard, Jungle Boys
Audio: Nylon Studios
Strategic Planner: Sara Bamossy
Digital Producer: Susan David
Senior Business Director: Chris Yong
Senior Business Manager: Elizabeth Bourke
Media Agency: Carat Melbourne