Bundaberg Red and advertising agency Leo Burnett Sydney have made this funny and original video entitled “Smooth as life is rough”.
The video takes place under the water. It features a catfish and a bizarre narrator who appears in the end of the ad. He tells the story about the catfish, which has 180,000 tastetubes all over its body. That must feel like a giant tongue. Unfortunately, it does not have a privilege to taste the rum.
Watch this amusing commercial and have a good laugh.
Agency: Leo Burnett Sydney
Client: Bundaberg Red
ECD: Andy DiLallo
CD: Tim Green
Copywriter: Mike Felix
Art Director: Matt Swinburne
Client Services Director: Peter Bosilkovski
Business Director: Sam McGownExecutive
Producer Broadcast: Margot Fitzpatrick
Production Company: Psyop/Revolver
Director: Todd Mueller
Director: Kylie Matulick