Budweiser Sets Up A Giant Pool Table

Budweiser Sets Up A Giant Pool Table

A beautiful new commercial created by DDB UK for Budweiser features people playing pool at a giant table on the roof of a skyscraper. The 60-second spot shows people using oversized props, 16 pool balls over a metre high and a giant blue chalk, to send the eight ball to its pocket and then into the street.

Shot by Chris Palmer, the video features the soundtrack “Brakes On” by Air. The ad launched across the UK on Sky and mainstream TV in Ireland since the 25th of October.

Released: October, 2010
Client: Budweiser
Advertising agency: DDB UK
Country: United Kingdom, Ireland

Creative Director: Dave Henderson, Richard Denney
Copywriter: Dave Henderson
Art director: Richard Denney
Account Planner: James Broomfield
Production Company: Gorgeous
Director: Chris Palmer
Director of Photography: Joost Van Gelder
Agency TV Producer: Richard Chambers
Producer: Rupert Saunders
Media agency: Initiative
Media planner: Tracy-Ann Goodwin
Exposure: TV, Cinema
Account Team: Jon Busk, Matt Delahunty, Nick Owen

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