Bud Light and advertising agency Translation have released this humorous short video.
The video features sports fans, who are superstitious and do not play with luck. They assume it is not for free, so they better try to deserve it. Of course, as for the real sports fans, beer is a necessary attribute.
With the ad Bud Light steps into the new NFL season.
Check out the video and have a good laugh.
Advertising Agency: Translation, USA
CEO: Steve Stoute
Chief Creative Officer: Chris Cereda
Associate Creative Director / Art Director: Cory Smith
Copywriter: Jeremy Straight
Head Of Production: Miriam Franklin
Senior Broadcast Producer: Barry Sonders
Production: Tool Of North America
Director: Geordie Stephens
Ep: Oliver Fuselier
Producer: Jacquie Frisco
Dp: Crille Forsberg
Editor: Jon Grover
Ep: Rana Martin
Producer: Ashley Carrier
Color: Nice Shoes
Colorist: Chris Ryan
Sound Design: Elias Arts
Sound Mix: Hyperbolic
Engineer: Steve Bucino