Bud Light Beer Commercial: The Playbook For The True Football Fans

Bud Light Beer Commercial: The Playbook For The True Football Fans

The new football season has arrived in the US, and with it a new batch of familiar and hilarious Bud Light spots.

Each video begins with a football coach, played by a well know American actor Carl Weathers, opening the Bud Light playbook – a zig-zagging mess of Xs, Os and arrows done in traditional football play fashion – to give us a new “How To” lesson. A complete guide for football fans 🙂

Pimp My Ride

Working The Weekend

Snap Tag

To find out more about the Bud Light Playbook, check their Facebook profile.


Released: October, 2010
Client: Bud Light
Advertising Agency: DDB, Chicago
Country: United States

Senior Producer: Scott Kemper
Production Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Matt Bonin
EP Digital: Dustin Callif
3D Consultant: Charlotte Huggins

Editorial: Whitehouse Post
Editor: Kevin Zimmerman
Producer: Dawn Guzowski

Post/Effects: Asylum
VFX Supervisor: Mitch Drain
EP: Michael Pardee
Bidding Producer: Cassandra Khavari
Producer: Darcie Muangman

There is 1 comment for this article
  1. maureen pease at 11:01 PM

    Would like to see more of Thompson who was in working the weekend. very cute! How about a billboard campaign with him holding up the Here We Go sign??

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