Would you pay £ 1 for two minutes of pure silence? And if the silence was created by Bruce Dickinson, Thom Yorke, Bryan Ferry, producer Mark Ronson and other celebrities and politics? The track “2 Minute Silence” is exactly what the name says, 120 seconds of no sound recorded by celebrities. And it’ll be released as single!
It was created for the Royal British Legion’s remembrance day Poppy Appeal. The campaign seeks to send the video to the top of the charts so Radio 1 will play the silent tribute on Remembrance Sunday.
Along with the “song” a video clip will be released in which musicians join the cited British Prime Minister David Cameron and several other familiar figures to stand quietly towards a good cause: the money raised will go to the soldiers who had their lives changed in war zones. The information is from the BBC website.
The trailer is here and the full version will be released on the 7th of November.
Created: October, 2010
Client: British Legion
Advertising agency: Burson-Marstellar,
Country: United Kingdoom
Creative Director: Joe Sinclair
Production Company: 2AM Films
Director: Matthew Donaldson