British Airways and advertising agency OgilvyOne from London have created this incredible campaign.
The campaign takes place on the billboards outside in the city. It features a kid, trying to catch a plane. The technology used an ADSB antenna, which red the aircraft’s transponder data. So not only it made the kid to follow the plane, but also sent information about where it was headed. The campaign won the Direct Grand Prix at Cannes International Festival of Creativity.
Watch the video and tell us what do you think about it.
Agency: OgilvyOne, London
Executive creative directors: Emma De La Fosse, Charlie Wilson
Director: Patricia Murphy
Producer: Robert Michaels