Bridgestone SuperBowl 2009 Ad: Hot Item

Bridgestone SuperBowl 2009 Ad: Hot Item

Tire manufacturer Bridgestone aired its first Super Bowl commercial in 2008. The company again purchased two thirty-second spots that aired during Super Bowl XLIII on February 1, 2009.

The second Bridgestone Super Bowl Ad is titled Hot Item and caters to sci-fi fans with high tech space appeal. Bridgestone Hot Item takes you to Titan, Saturn’s largest moon. Two space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactic ally envied Bridgestone tires. After their joyriding, they stop for rock collecting and return to find their tires were stolen by space visitors.

Bridgestone “Hot Item” Super Bowl XLIII TV Commercial behind the Scenes

Released: February 2009
Advertiser: Bridgestone
Brand name: Bridgestone Tires
Agency: The Richards Group, Dallas
Country: USA


Agency: The Richards Group, Dallas
Creative Director: Glenn Dady
Art Director: Jimmy Bonner
Copywriter: Rob Baker
Agency Producer: JR Dixon
Production Company: Rattling Stick, London; Epoch, NY/LA
Director: Daniel Kleinman
DP: Paul Cameron
Editor: Steve Gandofi @ Cut + Run
VFX & Animation: Framestore, NY
Music: House of Pain
Sound Design: Rohan Young/Lime
Colorist: Matt Turner @ Co3

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