The Boston Celtics are gearing up for a new basketball season, and a new TV ad and marketing campaign for the team is also ready to go. Their new marketing campaign launched Opening Night of the Celtics season, October 27.
The campaign, themed: “Reloaded” began with a TV commercial, which features an intense beat that builds as images and words reflecting the Celtics’ desire and focus flash by. The energetic spot ends with a Celtics team chant led by Captain Paul Pierce.
“Reloaded” marketing campaign also will extend through TV, radio, digital, print, out of home and in-game activities.
Advertising Agency: Allen & Gerritsen
Chief Creative Officer: Gary Greenberg
Art director: Matt Kiley
Copywriter: Craig Falzone
Producer: Deirdra Abelli
Production Co.: Allen & Gerritsen
Editor: David Maloney
Photographer: Brian Babineau