BMW viral video with Alex Jansen: Forza!

BMW viral video with Alex Jansen: Forza!

BMW launched a viral video in which we see Alex Jansen, owner of Forza Service, a shop specializing in Ferraris. He describes his passion for renovating and driving Ferraris. But this genuine passion for beautiful Italian bodies did not choose to F430 its daily movements: he drives a BMW.

Thesilence of a BMW is betterthan 1k horsepower of a Ferrari ?

The agency responsible for the action was JWT.

Released: September 2010
Advertising Agency: JWT
Country: Netherlands
Advertiser: BMW
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Director: Jeroen Hofman

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