BMW launched a viral video in which we see Alex Jansen, owner of Forza Service, a shop specializing in Ferraris. He describes his passion for renovating and driving Ferraris. But this genuine passion for beautiful Italian bodies did not choose to F430 its daily movements: he drives a BMW.
Thesilence of a BMW is betterthan 1k horsepower of a Ferrari ?
The agency responsible for the action was JWT.
Released: September 2010
Advertising Agency: JWT
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Director: Jeroen Hofman