BMW Video: The Road Home

BMW Video: The Road Home

BMW and advertising agency Kirshenbaum Bond Senecal + Partners have released this cute video ad.

Thanksgiving day is a family time. When everybody gathers home and spents some precious time together. Follow the drivers on their road home. Very sweet and warm video.

The spot actually did not work out as a real BMW campaign at first. However, the creatives loved the idea: more than 50 staffers from the agency depicted their journey home with smartphones. The footage was edited and given for BMW as a gift. The company loved it too and now runs it on their YouTube channel.

Watch the video and tell us if you love it, as well.


Agency: Kirshenbaum Bond Senecal + Partners New York
Chief Creative Officer: Ed Brojerdi
Client: BMW
Chief Marketing Officer: Bill Grogan
Executive Creative Director: DJ Pierce
Executive Creative Director: Michael Craven
Creative Director: Rob Collignon
Creative Director: Aileen Calderon
Junior Art Director/Designer: Aaron Perez
Junior Copywriter: Chris Lane
Head of Broadcast Production: Mara Milicevic
Producer: Katie Olsen
Editor: Cody Stokes
Composer: Jeremy Alderman
Post Production Company: Company 3
Color Correct: Tom Poole
EFX/Finishing: Method
Mixer: Peter Holcomb

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