BMW Efficient Dynamics: Less emissions. More driving pleasure.
We put our money where our efficiency is
While efficiency has become the buzzword in the automotive industry lately, at BMW it’s hardly new. We’ve always lived by the Efficient Dynamics philosophy – less emissions without sacrificing performance. So when the government recently announced it would reward Americans for driving more fuel-efficient vehicles, we were inspired to offer a reward of our own. When we purchase a 335d or an X5 xDrive35d – the most fuel-efficient vehicles in their class – BMW will credit you $4,500 toward your purchase. The X5 xDrive35d and the 335d are just two examples of our commitment to produce the efficient cars of the future – today. Learn more at bmwusa.com/ecocredit.
Released: June 2009
Brand name: BMW Efficient dynamics
Agency: GSD&M Idea City
Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Scott Brewer
Copywriter: Ryan Carroll
Photographer: Igor Panitz
Art Buyer: Shannon McMillan
Campaign: “BMW Efficient Dynamics”