BMW Efficient Dynamics Commercial: Light Bulb
The goal of the BMW Efficient Dynamics campaign from GSD&M Idea City Austin is to change consumer’s perceptions about diesel vehicles and focus on a cleaner-burning, eco friendly vehicle that doesn’t sacrifice the joy of driving.
BMW Efficient Dynamics: Less emissions. More driving pleasure.
Released: August 2009
Brand name: BMW Efficient Dynamics
Agency: GSD&M Idea City
Agency: GSD&M Idea City, USA
Production Company: Green Dot Films
Director: Rebecca Baehler
Group Creative Director: Jay Russell
Art Director: Scott Brewer
Copywriter: Ryan Carroll
Editor: Staci LeVan
Executive Producer: Jeff Johnson
Producer: Florence Babbitt
Campaign: “BMW Efficient Dynamics”