BMW Efficient Dynamics: Less emissions. More driving pleasure.
Perhaps we can be of some assistance
The time has officially come. The President has called for more fuel-efficient cars to be on American roads. At BMW we’ve always lived by the theory of Efficient Dynamics, which strives for exhilaration without excess. Everything we do focused on increasing driving pleasure while producing fewer emissions. In the latest Environmental Defense Report, BMW was acknowledge for lowering emissions more than any other manufacturer while still increasing the size of our fleet. Today we have the most fuel-efficient luxury vehicles on the highway, with models that get up 36 miles per gallon. In other words, the efficient cars of the future are already here. Learn more at bmwusa.com/efficientdynamics.
Released: June 2009
Brand name: BMW Efficient dynamics
Agency: GSD&M Idea City
Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Scott Brewer
Copywriter: Ryan Carroll
Photographer: Igor Panitz
Art Buyer: Shannon McMillan
Campaign: “BMW Efficient Dynamics”