BMW i8 and director Gus van Sant have released a new inspiring campaign recently.
The video features British actor Sam Hazeldine. He delivers a very inspiring speech about his inner strength. He is the impossible, just like this new car – the director juxtaposes the values that drive Sam and BMW forward. Although quite simple, the video is really beautiful, elegant and the clear message that everything starts from an idea reaches the point.
Watch the spot and tell us if you liked it.
Director: Gus van Sant