BMW Commercial: Attitude by Mickey Sumner

BMW Commercial: Attitude by Mickey Sumner

BMW i8 and director Gus van Sant have released a new inspiring campaign recently.

The video features actress Mickey Sumner. She tells you that she is the impossible: too brave, too new, too difficult. As well as the car – the director juxtaposes the values that drive Mickey and BMW forward. Although quite simple, the video is really beautiful, elegant and the clear message reaches the point.

Watch the spot and tell us if you liked it.

 

Credits
Director: Gus van Sant

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