Blackberry and advertising agency AMV BBDO have launched this funny commercial entitled „For Those Who Do“.
The video features people who don’t and those who do. The screen is divided to two parts. In one of them people seem to be negative, they do not take action, are lazy or afraid of changes. On the other part people, on the contrary, are happy, active, creative and energetic. It is really fun watching those comparisons. At one moment we can see two same glasses with water. For some it is half empty, for some – half full. Really cute and inspiring ad.
Watch the video and tell us if you liked it.
Ad Agency: AMV BBDO
Creative Directors: Simon Foster, John LaMacchia
Copywriter: Zac Ellis
Art Director: Rich Littler
Agency Planners: Tom Johnstone, Joe Heath, Pippa Morris
Agency Account: Gau Narayanan, Ryan Nell, Kristiana Grant
Agency Producers: Anita Sasdy, Hannah Davies
Media Agency: Starcom