Billboard and advertising agency Ogilvy & Mather from Brazil have released this video that introduces the awesome initiative.
The spot presents the oldest music magazine – Billboard. From now on it isn’t silent anymore! The creatives have made this ad, which promotes an exciting feature: just put your smartphone on the cover of the magazine and it will instantly play the particular that month’s artists. Furthermore, the readers will be able to keep the songs!
Watch the spot and share your opinion about it.
Agency: Ogilvy & Mather Brazil
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban