Bic Video: Stress

Bic Video: Stress

Bic and advertising agency Toy Agency from Paris have released this hilarious video commercial from their latest video campaign.

The video features four colorful little people, who live inside of your four color Bic pen. The guys with ridiculous close-fitting costumes produce colorful ink. They are playing poker, when suddenly a blue guy is being called out by the pen owner. After a while the blue man is stressed out and exhausted.

Watch the video and have a good laugh.


Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Copywriter : Tiampa Bamrounsavath
Art Director: Giselle Navarrette
Productors : Soixante-Quinze

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