Bic and advertising agency Toy Agency from Paris have released this hilarious video commercial from their latest video campaign.
The video features colorful little people, who live inside of your four color Bic pen. The guys with ridiculous close-fitting costumes produce colorful ink. This time a pink color gets his rare chance to shine – a girl is in love and expresses her feelings by painting a heart. And also there is a little love drama inside of Bic pen going on.
Watch the video and have a good laugh.
Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Art Director: Giselle Navarrette