BIC Prints: Ideas

BIC and advertising agency Publicis from Spain have released these funny prints from their latest campaign.

The images present the BIC ideas. They are funny and scary, unpredictable and exciting – everything but boring. The creatives have made these pictures, that look like the drafts, sketched quickly while waiting in a queue, in a boring lecture or driving on a bus. The brand has released hilarious videos previously, also promoting pens.

See the images below.

park

scraper

shark

spasta

swiss

 

Credits
Agency: Publicis, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director / Illustration: Anthony Caseiro

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