BGH Microwave Commercial: Music Case

BGH Microwave Commercial: Music Case

BGH Microwaves and Argentinian Saatchi & Saatchi launched this funny advertisement.

It documents the funny process of creating the ad: the usual talk of a client and creative agency. Than we can see how the microwaves are being build literally. And the last part of the video is a knockout: the guy is casually heating his lunch. But instead of a usual beep signal, the new BGH microwave plays music. And it takes the guy into his musical fantasy.

Watch this amusing video and tell us what you think.


Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D’Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser’s Supervisors: Ezequiel Devoto, Viviana Insaurralde

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