BGH Air Conditioners and creative agency Del Campo Nazca Saatchi & Saatchi from Buenos Aires presents a funny video entitled “Friends”.
A very witty video, illustrating why it is so important to get an air conditioning system.
Black and white video features a young guy, his friends and dad. The proud father came to say hello to his son’s friends and made some jokes with them. However none of the youngsters seem to be laughing or having fun. Especially the son. He looks embarassed and humiliated. Because his dad is in briefs.
The commercial is part of a wider campaign called „Dads in Briefs“. It became very popular online.
Watch this amusing video and have a good laugh.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia