BGH Air Conditioners together with Del Campo Nazca Saatchi & Saatchi, Buenos Aires presents – Dad’s in Briefs. A very witty video, illustrating why it is so important to get an air conditioning system.
Black and white video shows men getting their clothes off and staying only in their underwear. As the weather gets warmer it is their choice to stay cool. Not so lucky everyone else getting to see the naked bodies around.
The commercial is part of a wider campaign.
Watch this amusing video and share your ideas about it.
Agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Director Nico & Martin
Executive Creative Director Maxi Itzkoff
Executive Creative Director Mariano Serkin
Creative Director Juan Pablo Lufrano
Creative Director Ariel Serkin
Creative Ezequiel De Luca
Creative Nicolas Diaco
Executive Producer Caro Cordini
DoP Leandro Filloy
Agency Producer Adrin Aspani
Agency Producer Ezequiel Ortiz