BGH Ad: Summer Hater

BGH Ad: Summer Hater

BGH and advertising agency Del Campo Saatchi & Saatchi have released this bizarre video lately.

Remember Dads in Briefs ( The same company takes an unusual approach again. We hear a voice of a man, who hates summer, since it pulls out the most unattractive features of the human beings. The spooky voice is combined with scenes of sweating people in slow motion.

Watch the video and share your opinion about it with us.


Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Copywriters: Matías Eusebi, Nicolás Diaco
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Agency Producers: Adrián Aspani, Lucila D’Amico, Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner, Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Verónica Moglia

Leave a Reply

Your email address will not be published. Required fields are marked *