New York’s Mother pulled off a new very funny commercial for Bengay’s balm and pain reliever “Zero Degrees”.
Video features a guy dancer, who communicates with his girlfriend through dance movements rather than words. Suddenly his girlfriend feels anxious about what he has just said to her. But apparently it was a misunderstanding due to his soaring shoulder. She gives him Bengay Zero Degrees and it relieves the pain. Now he dances the way he wants.
Bengay announced that with this hilarious commercial they wanted to reach a younger audience. Well, the video is really fresh and amusing. Directed by Scott Corbett of Station Films.
Watch the video and tell us what you think.
Agency: Mother New York
Creative: Paul Malmstrom
Creative: Bobby Hershfield
Creative: Thomas Kemeny
Creative: April Mathis
Producer: Amy Kommatas
Strategist: Shobha Sairam
Strategist: Krystal Plomatos
Mother: Rebecca Kallman
Mother: Jordan Wheeler
Production Compay: Station Film
Director: Scott Corbett
Line Producer: Michelle Towse
Partner/EP: Tom Rossano
Post Production: MacKenzie Cutler
Editor: Dave Anderson
Assistant Editor: Winslow Lewis
Assistant Editor: Valerie Sachs
Post Production Producer: Tatiana Vasquez
VFX Supervisor: Drew Downes
VFX Producer: Christos Mountzouros
Composer: Jared Hunter
EP: Christina Tortorelli
Audio: Sound Lounge
Audio Engineer: Tom Jucarone