Belgian Institute for Road Safety Commercial: Heaven

Belgian Institute for Road Safety Commercial: Heaven

Belgian Institute for Road Safety has launched a new interesting TV commercial with a tagline ‘Heaven is great for old people’. It is known that young people are more likely to speed so the idea of this commercial is that if you die young, you can’t be sure that you’ll have your place in heaven. To execute this idea, the agency decided to show the heaven as a fashionable club full of partying old people. And the few youngsters who came to the club feel as it’s not their kind of place to be in.

Credits:
Advertising Agency: Saatchi & Saatchi Brussels
Creative Director: Jan Teulingkx
Art Director: Alison Anselot
Copywriter: Guillaume Gallant
TV Producer: Marie Van Den Berg
Director: Pavel Dundas
Producer: Bert Brulez
Production Manager: Chou-Jung Kuo
DOP: Rik Zang
Postproduction: ComPost
Editor: Patrice Gautot
Music: Fritz Sundermann

Leave a Reply

Your email address will not be published. Required fields are marked *