New ad campaign for Food Banks – “Donate a barcode. Feed the hungry”. During the week of 15 October, held a Week of Food Banks, where through a campaign of collecting food, the Federation of Food Banks in Belgium is calling for the population to go to the nearest supermarket, a number folder with several bar codes, where each code represents a product purchased will be donated to the campaign.
Print ads and TV commercial shows the bar codes foods symbolizing the fight against hunger, under the signature “Donate a barcode. Feed the hungry. ”
About Food Banks:
Anti-hunger project called “Food Banks” is based on the general principle of gathering place, local aid, bringing the benefit of donors, allowing closeness between the giver and receiver. Today there are 282 Food Banks operating in Europe, which in 2008 distributed 294,500 tones of the 4.5 million people through 27,000 associations.
Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: Dirk Domen
3D-Designer: Rizon Parein
Creatives: Jef Boes & Pieter Claeys
Sound designer: Thomas ‘Matik’ Houthave
Account: Jan Boschmans