BECU and advertising agency DNA from Seattle have released this new innovative campaign recently.
The brand pulled off the idea to create a campaign, inspired by the real comments from the social media, such as Facebook, Twitter, Pinterest and other. The creatives have chosen the posts and then tracked down the authors and asked them to record them for the videos. Yes, there is no actors or script! The campaign also includes outdoor and print ads.
Watch the videos and tell us what do you think about them.
Agency: DNA Seattle
Production Company: The Famous Group
Director: Brett Fallentine