Beauty salon commercial: Ponytail Train Handle

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result.

Sometimes our daily activities can cause our beautiful long-hair to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, we are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason we are using trains is because it is a frequently-used mode of transportation for urban people.

Beauty salon commercial: Ponytail Train Handle

Beauty salon commercial: Ponytail Train Handle

An amusing, fascinating and memorable talk-of-the-town ambient ad that create amazement because people can actually see, touch and feel it themselves.

The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.

Released: September 2009
Advertiser: Johnny Andrean
Brand name: Beauty Salon
Agency: Fortune Indonesia
Country: Indonesia


Agency: Fortune Indonesia
Account manager: Sharon Masita
Creative Director: Wayrizal
Art Director: Anthony Kaunang, Rizki Darmawan
Copywriter: Sadewo
Agency Producer: Citra Ramadhani
Agency Producer: Rizki Rahmanto

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