BC Children’s Hospital Foundation and advertising agency Dare Vancouver have released this affective video ad.
Although the spot asks for donations for the children’s hospital, which has run out of space, it is not an ordinary charity video. The way the creatives have pulled off this spot is really original: suddenly the space literally shrinks. The use of optical illusion works out great here – simple, but straight to the point.
Watch the video and share your opinion about it.
Agency: Dare Vancouver
Client: BC Children’s Hospital