BBVA Foundation and creative agency Volver d6 from Peru have launched this web video presenting their amazing initiative.
The video is entitled „The Little Guy Inside the ATM“. It documents how BBVA and creatives presented the donation campaign. They made a short video with a charismatic guy who asked people to make a donation so that it would support the reading program for children. It was placed on an ATM screen. So everytime people use their card, they would get to see the video, which is really hard to ignore in this case.
BBVA Foundation raises the awareness about social responsibilities. You can visit their website and find out more information on the topic: http://www.fbbva.es/TLFU/tlfu/ing/home/index.jsp.
Watch the original video and tell us what you think about it.
Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros