BBC and director Pete Candeland have made this commercial revealing the strategy of the so important Olympics BBC campaign.
The video is entitled „Stadium UK“. It features the cartooned athletes competing in an awesome environment. It is not the traditional stadium, but rather spectacular nature and urban spaces. Swimmers dive into the ocean from a rock cliff – pretty exciting, isn’t it? Running in the city streets? Why not.
Watch the video and tell us if you enjoyed it.
Agency: Rainey Kelly/Campbell Roalfe/Y&R
Animation director: Pete Candeland
Creative director: Damon Collins