Last week 10:10, a project to unite every sector of society behind one idea: cutting our carbon by 10% a year, released a promotion video, entitled “No Pressure”. The film debuted on the 10:10 website on Friday. But Within hours of its release, the 10:10 team, had to remove controversial ‘No Pressure’ video from their official site after violence complaints. Though it has gone viral and can be found all over the Internet.
The film was written by legendary comic screenwriter Richard Curtis known for his work on Blackadder, Four Weddings and a Funeral. The film stars X-Files’ Gillian Anderson, football players Peter Crouch, Ledley King and David Ginola – with music donated by Radiohead. Shot on 35mm by a 40-strong professional film crew led by director Dougal Wilson.
The promotional video shows three different groups – schoolchildren, staff and a football team- discussing what they would do to reduce their emissions. In each case those people who said they were not interested were told “No pressure, you don’t have to get involved”, and were then blown up by high explosives, splattering blood all over the set in the style of Monty Python or South Park.
Because of the many complaints received, the environmental organization started by highlighting that “No Pressure” was merely a humorous way of getting their message. However, a recent message on the campaign website, written by director Eugenie Harvey, is a formal apology to those who were troubled by the announcement, as well as sponsors and members of the organization who were unaware of the contents of ‘No Pressure’.
„With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended. As a result of these concerns we’ve taken it off our website.“ – said Eugenie Harvey
10:10 have pulled the film and said sorry. But they’ve seriously damaged their credibility and handed their opponents some powerful ammunition.
Watch the 10:10 “No Pressure” Movie – Do You Think it Went Too Far?
WARNING: This video should not be seen by impressionable people.