Bank of New Zealand and director Gary Freedman have made this moving film from the latest outdoor, press and TV campaign.
The campaign started with two mysterious teasers – statements “Money is Good” and “Money is Bad” – appearing on New Zealand’s television for three weeks. There was no sign of BNZ then. Now it has launched this 90 second film, which stresses the importance of using money for the good reasons.
Watch the video and tell us what do you think about it.
Director: The Glue Society (Gary Freedman)
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Art Director: James Conner
Copywriter: Christie Cooper
Producer: Jen Storey
Producer: Megan Robertson
Producer: Michelle Currinder
Production company: Revolver/Park Pictures
Executive Producer: Michael Ritchie
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Planner: Andy McLeish
DoP: Toby Schleissler
Sound Design: Simon Kane, Song ZU
Group Account Director: Paul Wilson
Post production: THE EDITORS
Editor: Bernard Garry, The Editors
Music: Elliott Wheeler, Turning Studios
Account manager: Hannah Watson
Senior Account Director: Jo Underdown