Now this is a bomb! No wonder the video won Grand Prix at the Cannes Festival this year.
The video is a campaign that promotes a different attitude in Puerto Rico. There is 60% of population that do not work and is not even willing to try. Therefore, the creatives from an advertising agency JWT Puerto Rico made an incredibly original twist in raising awareness. There is a world famous salsa band El Gran Combo from Puerto Rico. Their hit song has the lyrics about how fun it is not to work and simply do nothing. But now they rewrote the words into something that is more inspiring to take action.
Watch the video and tell us what you think about the initiative.
Agency: JWT Puerto Rico